媒体X - BA

创客课程是为寻求设计的学生准备的, 生产, and perform 内容 across multiple platforms-ranging from digital and emerging media to the original platform-the stage.  这条途径不仅仅是关于成品, 强调生产各方面的重要性. Students have the opportunity to learn both what goes on behind the scenes as well as how to create 表演s in front of the cameras and microphones, 使他们成为全面发展的生产者, 董事, 表演者, 和设计师. 他们将学习电影制作艺术, 动画, 导演, 代理, 设计, 游戏, 还有更多.  This pathway aims to graduate artist-entrepreneurs who understand the needs of the entire production community in one of the fastest growing job markets in the world.

经理途径检查业务之间的交叉点, 创造力, and technology and provides the tools for entrepreneurs to explore methods to build, 展示, and grow by taking advantage of the opportunities that both new media and social media bring to the business world.  A focus on creative entrepreneurship enables students to navigate the complex dynamics of a global business culture that is being rapidly transformed by developments in technology and emerging cultural geographies.  社交媒体管理课程, 市场营销, 消费者的行为, 业务通信, and analytics prompt students to explore the applications of digital media across industries as well as cultivate the skills necessary to address both the challenges and opportunities associated with evolving technology and media landscapes. 

分析师课程既具有创新性，又非常实用, 将艺术和科学的传统优势与数字媒体相结合, 文化研究, 以及21世纪的数据分析工具.  学生们养成了明智的研究和解释习惯, 让他们在培养分析能力的同时培养审美能力, with the added awareness of how media and 内容 always function within broader cultural or business contexts.  The Analyst pathway enables students to develop a holistic understanding of "big data" as well as to engage in cross-disciplinary analysis, 旨在发展更深层次, 对数字内容和文化产品的语境理解.  A familiarity with data-driven decision-making puts students in this path miles ahead of other job seekers in any digital 内容 or 市场营销 career.